"These are encounters born from people that share a tension towards what is true, good, and beautiful." That's what creators say of the enormous annual culture festival that's been hugely popular for 38 years. It lasts for the whole 7 days and welcomes more than 100,000 people to showcase stories of men and women through conferences, exhibitions, shows, sporting events.
SkyTechSport-Grelich, our representative in the Netherlands, partnered with Visit Trentino to offer lots of (virtual) fresh snow amidst Italian summer heat. A 24-feet panoramic screen attracted hundreds of those who were already longing for the far-off winter. Lots of them wouldn’t even put their shoes on after another run down a virtual racecourse, — would they join the line again in hope to get into ski or snowboard boots as soon as possible.