The Skipass Show. Italy’s Centre of Alpine Industry.
There’s a cute fairy-tale-like region in Italy that entirely consists of mountains perfect for skiing and snowboarding. It’s called Trentino, and we’ve promoted this region for 4 year in a row now. Our European partner SkyTechSport-Grelich takes part in industry shows and events to help draw attention to Trentino booth.
With around 90 thousand visitors, Skipass 2017 in Modena is one of the biggest ski events in Italy. It started back in 1990, and now it’s not only an expo, but a complex event with shows and competitions that last for 3 days.
SkyTechSport Simulators has been on the European market for many years, but the sensations keep fascinating and dazzling. Last year, we had members of the Italian national team try the simulator. We even held a competition between them, our mini-Cup. The Italian public got crazy and kept queuing for autographs. And it still stikes them that one can try this very machine right there and then!
However, this year we gave a chance to win a race to every single visitor. The competitions were for everyone, and prizes were awarded every couple of hours. Trentino brought everything it’s abundant in: great products and ski passes for their resorts.
We noticed this time much more media and cameras, and more hustle and bustle in general. We are really hoping the show will only grow and looking forward to working with Trentino again.