Have you ever dreamed of running your own business centered around skiing and snowboarding? Wondering how you could bring the excitement of the mountains to your community — and create a space where athletes train year-round? Whether you're a seasoned entrepreneur or just starting to explore the idea, opening an indoor ski studio is an exciting opportunity. In this guide, we’ll walk you through everything you need to know — from writing a business plan to finding funding, choosing a location, and getting your doors open. Read on to learn how to turn your passion into a thriving business!
Indoor ski studios serve multiple purposes:
Year-round ski training facility
Fitness center alternative
Community hub for snow sports enthusiasts
Event and private party rental venue
Your revenue streams can include:
Individual lessons / Packages
Memberships (monthly, quarterly, annual)
Group classes and training programs
Corporate events and private parties
Equipment rentals and retail add-ons
Many successful studios also add cafes, fitness zones, and ski shops to diversify income.
Your business plan is your roadmap. Here’s what it should cover:
Executive Summary
A quick overview of your business idea
Market Analysis
Who are your ideal customers? Where is the demand?
Services and Pricing
Packages, memberships, drop-ins, and add-ons
Marketing Strategy
How you’ll build awareness and attract customers
Operations Plan
Location needs, staffing, scheduling, software
Financial Projections
Startup costs, revenue expectations, profitability timeline
Click here to open ChatGPT: https://chat.openai.com/ Copy and paste the prompt below into the chat:
Opening an indoor ski studio involves upfront investments:
Simulators
$90K to $250K each, depending on the model
Buildout Costs
Electrical upgrades, flooring, A/V setup
Installation and Training
Provided by SkyTechSport
Insurance and Permits
Coverage for liability and property
Marketing Launch Budget
Website, ads, launch events
Typical total startup costs range from $250K to $500K+ depending on studio size.
Options for securing funding include:
SBA Loans
U.S. Small Business Administration loans are ideal for new entrepreneurs
Business Loans
Local banks and credit unions often finance startups
Equipment Financing
SkyTechSport works with PEAC Solutions to offer simulator financing for businesses with 2+ years of operating history, even if your company isn't directly related to skiing yet.
Investor Partners
Angel investors or strategic partners can help fund your vision
Self-Funding
Using savings, home equity, or retirement funds (with guidance)
Pro Tip: Prepare a polished business plan before approaching lenders or investors.
Most people order their ski simulators first and then find a business space to build out during the 5–6 months it takes to manufacture and deliver the ski simulators.
Design your simulator setup with SkyTechSport’s online configurator.
Finalize your order and lock in production.
Prepare your space (construction, electrical, A/V, flooring).
Schedule delivery, installation, and training.
Plan for about 6 months from order to grand opening (faster if you expedite).
You’ll need:
Instructors
Ski or snowboard instructors, ideally with PSIA-AASI certifications (SkyTechSport can help you post Job Opportunities on the PSIA Job Board)
Front Desk Staff
Manage bookings and guest experience
Marketing and Sales Staff
Help grow memberships and package sales
SkyTechSport will train your initial team on simulator operations and maintenance.
Building credibility is key to establishing your studio's reputation. SkyTechSport is proud to be an official supplier of the U.S. Ski Team and PSIA-AASI. Our simulators are recognized by these world-class organizations as the best indoor training tools available.
You can further elevate your studio by becoming a:
Certified U.S. Ski & Snowboard Club
Learn more about certification requirements here.
PSIA-AASI Member School
Find out how to become a member here.
Achieving these partnerships not only boosts your studio’s credibility but also spreads awareness of your facility, connects you to a powerful network of ski clubs and schools, and strengthens your marketing potential.
Create a strong grand opening plan:
Host a launch event with media, partners, and the community
Offer intro sessions or discounted trial packages
Build a strong social media presence featuring lessons, races, and events
Implement membership programs to build recurring revenue
Run seasonal promotions for beginners, ski racers, and fitness lovers
Remember, customer experience is everything! Build a community, not just a gym.
Remember, customer experience is everything! Build a community, not just a gym.
Indoor ski studios aren't just a trend — they're a new way to live the snow sports lifestyle year-round. With SkyTechSport's technology, expert support, and this blueprint in hand, you have everything you need to create a thriving business that brings the mountains to your community.
Schedule a free consultation and talk with an expert:
Or message us directly sales@skytechsport.com - we’re excited to help you launch your success story!
